In kerala Idea Cellular has partnered with India Post to make its mobile recharge coupons available through the vast network of post offices.
Idea proposes to sell its prepaid recharge vouchers of various denominations ranging from Rs 10 to Rs 100.Initialally all head post offices in the state will sell the vouchers and Later, this service will be expanded to other post offices across kerala.
B Ramakrishna, Chief Operating Officer of Idae Cellular said “The Department of Posts has a well-knit network covering rural and urban towns of Kerala. This association will help us in building a strong rural network, and will provide easier access to the 44-lakh Idea subscribers in Kerala to purchase recharge coupons.These vouchers will be in a special design.
Shoba Koshy, Chief Post Master General, Department of Post(CPMG), Kerala circle, Unveiled the special voucher.She also said that India Post is planning to launch more value added services and e-based products soon.
source: expressbuzz
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That’s a very bold decision by Idea I must say. By doing so, Idea will definitely struck a chord with the bottom of the pyramid, the common man from rural India.